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Ayush Medical Value Travel Summit 2024: Strengthening India's Position in Holistic Healthcare

Ayush Medical Value Travel Summit 2024: Strengthening India's Position in Holistic Healthcare
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Ayush Medical Value Travel Summit 2024: Strengthening India's Position in Holistic Healthcare

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EventAyush Medical Value Travel Summit 2024
Inaugurated byShri Prataprao Jadhav, Union Minister of State (Independent Charge), Ministry of Ayush, and Union Minister of State, Ministry of Health & Family Welfare
LocationMumbai
AimStrengthen India's position in Medical Value Travel (MVT) by integrating Ayurveda, Yoga, Unani, Siddha, and Homeopathy (Ayush) with modern healthcare
Theme"Global Synergy in Ayush: Transforming Health and Wellness through Medical Value Travel"
Organizers/PartnersMinistry of Ayush (India), Ministry of Tourism, Government of Maharashtra, Indian Tourism Development Corporation (ITDC)
Initiatives Announced- Nationwide 'Women's Health Check' initiative promoting Ayurveda.
- Ayush Medical Value Travel Summit events in Bhubaneswar and Delhi, targeting one crore households.
- 'Desh ka Prakrutik Parikshan - Ghar Ghar tak Ayurved' on Ayurveda Day.
AYUSH-Based Tourism- MoU signed between Ministry of Ayush and Ministry of Tourism to enhance Ayush and medical value travel.
- Collaboration with state tourism departments to promote Ayurvedic wellness travel and ancient sites.
- Focus on increasing Ayush-based medical tourism through stakeholder collaboration.
Awareness Statistics- Rural India: Ayush awareness ranges from 87% to 99% (except Arunachal Pradesh at 77%).
- Urban India: Ayush awareness is above 86% across all states and UTs.
Insurance Guidelines- IRDAI issued guidelines on April 1, 2024, mandating health insurers to offer Ayush treatments at par with other treatments.
- 49 life insurance companies offering 69 Ayush packages.

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