| Key Aspect | Details |
|---|---|
| Campaign Name | "आपकी पूँजी, आपका अधिकार -- Your Money, Your Right" |
| Launch Date | 4 October 2025 |
| Objective | Reclaim unclaimed financial assets such as bank deposits, insurance proceeds, dividends, shares, mutual funds, and pension amounts. |
| Framework | 3A Framework -- Awareness, Accessibility, and Action |
| Duration | Three months (October-December 2025) |
| Coverage | Every State and Union Territory |
| Key Highlights | - Camps in 477 districts- Digital demonstrations, helpdesks, guided support- Awareness materials in regional languages |
| Collaborators | RBI, SEBI, IRDAI, PFRDA, IEPFA |
| Digital Platforms | - RBI's UDGAM Portal: Unclaimed bank deposits- IRDAI's Bima Bharosa: Unclaimed insurance proceeds- SEBI's MITRA Platform: Unclaimed mutual fund units and dividends |
| Outcome | ₹2,000 crore returned to citizens within the first two months |
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