ICC Launches 'Donate Organs, Save Lives' Campaign to Promote Organ Donation
| Summary/Static | Details |
|---|---|
| Why in the news? | ICC and BCCI collaborate to promote organ donation awareness through cricket. |
| Initiative Name | 'Donate Organs, Save Lives' |
| Announced By | ICC Chief Jay Shah |
| Launch Date | February 12, 2025 |
| Venue | Ahmedabad (3rd ODI between India and England) |
| Objective | Raise awareness and encourage organ donation pledges |
| Promotion Methods | Social media, stadium displays, live match coverage, cricketer endorsements |
| Key Message | "One pledge, one decision, can save multiple lives" |
| Sunil Gavaskar's Appeal | Urged BCCI to dedicate a charity day in the cricket calendar, similar to Australia's Pink Test and England's charity events. |