Rashmika Mandanna Appointed as National Brand Ambassador for I4C
| Summary/Static | Details |
|---|---|
| Why in the news? | Rashmika Mandanna, a popular film actor, has been appointed as the national brand ambassador of the Indian Cyber Crime Coordination Centre (I4C). This initiative, launched by the Ministry of Home Affairs (MHA), aims to combat the rising threats of cyber crimes across the nation. |
| Union Minister of Home Affairs | Amit Shah |
| Personal Experience | Rashmika Mandanna faced a distressing experience with a deepfake video incident last year, highlighting the dangers of malicious AI technology and digital content manipulation. |
| Role of Brand Ambassador | Mandanna will lead nationwide campaigns to educate the public on deepfake technology, cyber bullying, financial frauds, and online scams. |
| Social Media Reach | With 44.2 million followers on Instagram and 4.9 million on X, Mandanna is well-positioned to raise awareness on cyber safety. |
| Cyber Dost and I4C Initiatives | Cyber Dost, a cyber safety and security awareness platform under MHA, welcomed Mandanna's appointment. I4C aims to foster coordination among law enforcement agencies to combat cyber crimes effectively. |