Star Health Insurance Launches SheTARA Campaign in Tamil Nadu
| Summary/Static | Details |
|---|---|
| Why in the news? | Star Health Insurance launches SheTARA campaign for International Women's Day |
| Objective | Promote women's health & recruit more women agents |
| Health Camps | 40+ camps with screenings for thyroid, haemoglobin, BP, sugar, bone health |
| Webinar Topic | Work-life balance & health in the age of AI |
| Women in Workforce | 2 lakh+ women agents, aiming for a 30% increase |
| Exclusive Initiative | "Pink Branch" in Chennai (12 women-run) |
| Claim Settlements | ₹250 crore (April 2024 - Jan 2025) via 16,000+ women agents |
| Star Health Network | 14,000+ hospitals, 910 offices, 7.6 lakh+ agents |
| Business Contribution by Women | ₹420 crore in business volumes |