Uttar Pradesh Digital Media Policy 2024: Incentivizing Social Media Influencers
| Aspect | Details |
|---|---|
| Policy Name | Digital Media Policy, 2024 |
| State | Uttar Pradesh |
| Capital | Lucknow |
| Chief Minister | Yogi Adityanath |
| Governor | Anandiben Patel |
| Objective | Enhance visibility of government projects, schemes, and achievements; create employment opportunities |
| Incentives | Monthly payments to social media influencers based on platform and category: |
| - X, Facebook, Instagram: ₹5L, ₹4L, ₹3L, ₹2L | |
| - YouTube Videos, Shorts, Podcasts: ₹8L, ₹7L, ₹6L, ₹4L | |
| Implementation | Agencies and firms enlisted to manage and distribute government advertisements |
| Regulations | Anti-national, defamatory, and obscene content penalized (3 years to life imprisonment) |
| Criticism | Opposition parties argue influencer promotions cannot alter public perception of government |
| State Overview | |
| Geography | Northern India; borders Nepal and multiple states |
| Economy | Agricultural; industries include textiles and sugar |
| Population | Most populous state in India |
| Language | Hindi (official) |
| Major Cities | Kanpur, Agra, Varanasi, Meerut |
| Cultural Highlights | Historical sites like the Taj Mahal; diverse cultural heritage |
| Education | Numerous universities and colleges |