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Saras Aajeevika Mela 2025: A Celebration of Rural Art and Craft

Saras Aajeevika Mela 2025: A Celebration of Rural Art and Craft
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Saras Aajeevika Mela 2025: A Celebration of Rural Art and Craft

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Event NameSaras Aajeevika Mela 2025
VenueNoida Haat, Sector 33 A, Noida, Uttar Pradesh
Dates21st February to 10th March 2025
OrganizersMinistry of Rural Development in collaboration with the National Institute of Rural Development and Panchayati Raj (NIRDPR)
InaugurationUnion Minister for Rural Development, Shri Shivraj Singh Chouhan, alongside Ministers of State for Rural Development, Dr. Chandra Sekhar Pemmasani and Shri Kamlesh Paswan
Theme"Developing Export Potential of Lakhpati SHG Didis"
ParticipantsSelf Help Groups (SHGs) from 30 states
Key DisplaysHandloom, handicrafts, natural and organic food products, handcrafted jewelry, home decor items, and wooden artifacts
Highlight ExhibitsKalamkari, Mekhla Chador, Kosa Saree, Chanderi and Bagh Print textiles, Pochampally Ikat weaving, Pashmina Wool products, Kantha, Batik Print, Tant, Baluchari weaves
Food ProductsGinger, tea, coffee, lentils, pulses, spices, apple jam, papad, pickles, traditional sweets, and snacks
Live Food Stalls25 stalls from 20 states featuring Makki di Roti-Sarson da Saag, Dhokla, Litti Chokha, Bamboo Shoot Curry, Malabar Parotta
Special ArrangementsSenior Citizen Assistance, Kids Zone, Mother's Care Facilities, Cultural Performances
Export Promotion PavilionProvides information on international trade opportunities, connects SHGs with export markets, conducts training on export regulations, packaging, and marketing strategies
ObjectivePromote and showcase the craftsmanship and artistry of SHGs, eliminate middlemen, encourage financial independence among rural women, preserve traditional Indian crafts, support Viksit Bharat by 2047

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